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Meet Your New Favorite Influencer — She Doesn't Exist and Never Did

Meet Your New Favorite Influencer — She Doesn't Exist and Never Did

Brands are ditching real human creators in favor of AI-generated personalities that never have bad days, never get canceled, and never demand creative control. The synthetic influencer economy is already here — and it's raising questions about what we're actually looking for when we follow someone online.

More Connected Than Ever, More Alone Than Ever: The Dark Side of the Social Feed

More Connected Than Ever, More Alone Than Ever: The Dark Side of the Social Feed

Social media promised to bring us closer together — so why does scrolling through your feed so often leave you feeling empty and invisible? Researchers are uncovering the uncomfortable truth about how the platforms we use every day are quietly engineered to deepen loneliness rather than dissolve it. Here's what's actually going on behind the glass.